Effective Date: 15 August 2024
Website: www.eastenmediatech.in
Firm: Easten Mediatech (WhatsApp Cloud API Division)
1. INTRODUCTION
Welcome to eastenmediatech.in. We specialize in providing WhatsApp Cloud API solutions for businesses across all industries — including retail, education, healthcare, real estate, e-commerce, and more.
We are committed to protecting your privacy and ensuring transparency in how we collect, use, and share your data. This Privacy Policy explains our practices when you use our website or services.
By using our website or services, you agree to the terms outlined in this policy.
2. INFORMATION WE COLLECT
We collect information to provide and improve our WhatsApp API services.
A. Information You Provide to Us
Name, business name, contact details
Email address and phone number
Billing and payment information
WhatsApp business details (e.g., phone number ID, business profile)
Messages, templates, or content you send via our platform
Communications with our support team
B. Information We Collect Automatically
IP address and browser type
Device information and operating system
Website usage data (pages visited, time spent)
Cookies and tracking technologies
API usage logs and metadata
C. Information from Third Parties
Meta (WhatsApp Cloud API): When you integrate via our platform, we may receive data from Meta as per their API policies.
Payment gateways: For processing transactions
Analytics tools: To understand user behavior
3. HOW WE USE YOUR INFORMATION
We use your information for the following purposes:
✅ To provide, operate, and maintain our WhatsApp API services
✅ To process transactions and send invoices
✅ To communicate with you (support, updates, offers)
✅ To monitor and improve platform performance
✅ To detect and prevent fraud or misuse
✅ To comply with legal and regulatory obligations
✅ To send business-related notifications (with consent)
4. WHATSAPP CLOUD API & META DATA SHARING
Since we use WhatsApp Cloud API by Meta, certain data is shared with Meta (Facebook) as per their policies.
What this means:
When you use our services, Meta may collect information such as:
Your phone number
Message metadata (timestamps, delivery status)
Business details associated with your WhatsApp account
Meta may use this data to improve its services, enforce policies, or comply with legal obligations.
We do not control Meta’s data practices. We recommend reading Meta's Privacy Policy:
👉 https://www.facebook.com/privacy/policy
5. MESSAGES & CONTENT
We do not read your personal or business messages sent via WhatsApp.
We may store message metadata (e.g., delivery reports, timestamps) for service improvement and troubleshooting.
You are responsible for ensuring that your messages comply with WhatsApp's Commerce Policy and Telecom Commercial Communication Customer Preference Regulations (TCCCPR), 2018 (India) or applicable local laws.
6. COOKIES & TRACKING
We use cookies and similar technologies to:
Keep you logged in
Understand how you use our site
Show relevant content
You can disable cookies in your browser settings, but some features may not work properly.
7. HOW WE SHARE YOUR INFORMATION
We do not sell or rent your personal data. We may share your data with:
Recipient Reason
Meta (WhatsApp) To provide WhatsApp API services
Payment processors To handle transactions
Service providers Hosting, email, analytics (e.g., Google Analytics)
Legal authorities If required by law or to protect our rights
Business partners Only with your explicit consent
8. DATA SECURITY
We take security seriously:
✅ SSL encryption on all pages
✅ Secure servers and firewalls
✅ Regular security audits
✅ Restricted employee access to data
However, no online transmission is 100% secure. You use our services at your own risk.
9. DATA RETENTION
We retain your information as long as:
Your account is active
Needed to provide services
Required by law
To resolve disputes or enforce agreements
You may request deletion of your data (subject to legal obligations).
10. YOUR RIGHTS
Depending on your location, you may have the right to:
✅ Access your personal data
✅ Correct inaccurate data
✅ Withdraw consent for marketing
✅ Request deletion of your data
✅ Lodge a complaint with a data protection authority
To exercise your rights, contact us at: privacy@eastenmediatech.in
11. THIRD-PARTY LINKS
Our website may contain links to:
Meta (WhatsApp)
Payment gateways
Partner websites
We are not responsible for their privacy practices. Please review their policies separately.
12. CHILDREN'S PRIVACY
Our services are not intended for individuals under 18. We do not knowingly collect data from minors. If you believe a child has provided us with data, contact us immediately.
13. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. The latest version will always be posted here with an updated Effective Date.
14. CONTACT US
If you have questions or concerns about this Privacy Policy:
📧 Email: info@eastenmediatech.com
📞 Phone: +91 9115150951
📬 Address:
3rd Floor, Plot No.1273, Sector 82, JLLP Industrial Area,
Sahibzada Ajit Singh Nagar, Punjab 160055